The Drunken Master's new lessons
Using some delightfully daft kung-fu tropes and an impressive Chan-alike, the Thai Health Promotion Foundation combats alcoholism with athletic action.
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Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
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Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Chief Creative Officer Sompat Trisadikun
- Creative Director Skon Khanawuthikarn
- Producer Sarawut Lertkittipaporn
- Executive Producer Pattarajitr Trakarnkate
- DP Teerawat Thitikornwanich
- Colourist Rattana Leedamrongprasert
- Copywriter Ravisara Mekasuwanaroj
- Art Director Nattnaree Kheaw-Im
Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Mum Films / Vanilla Film
- Director Suthon Petchsuwan
- Chief Creative Officer Sompat Trisadikun
- Creative Director Skon Khanawuthikarn
- Producer Sarawut Lertkittipaporn
- Executive Producer Pattarajitr Trakarnkate
- DP Teerawat Thitikornwanich
- Colourist Rattana Leedamrongprasert
- Copywriter Ravisara Mekasuwanaroj
- Art Director Nattnaree Kheaw-Im
Jackie Chan's 1978 film Drunken Master is rightly celebrated as a classic of the kung-fu genre, but, deftly choreographed wobbly flails and iconic implementation of Drunken Miss Ho aside, it possibly doesn't send the right message about consuming booze to excess.
Righting this wrong is the Thai Health Promotion Foundation's wonderfully silly homage, with a brilliantly cast Wong Fei-hung substitute going through the tipsy motions before realising that, without a tipple, his life could be more fulfilling.
Lovingly recreating tropes and techniques from 70's era Chinese action cinema, and filled with more than enough cheeky visual gags to keep the Chan-fans happy, Leo Burnett Bangkok and director Suthon Petchsuwan's high-kicking PSA heals the hangover of an inebriated icon.
