The fashion flag of Adolfo Domínguez
Raising a sweater up a flagpole instead of a pennant, the fashion house makes the case for keeping old clothing around instead of switching out styles every season.
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Credits
powered by
- Agency CHINA/Madrid
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Credits
powered by
- Agency CHINA/Madrid
- Creative Director Rafa Anton
- Creative Director Miguel Angel Duo
- Creative Director Miguel Gonzalez
- Creative Nico Ordozgoiti
Credits
powered by
- Agency CHINA/Madrid
- Creative Director Rafa Anton
- Creative Director Miguel Angel Duo
- Creative Director Miguel Gonzalez
- Creative Nico Ordozgoiti
A new film for fashion house Adolfo Domínguez from CHINA Madrid shows clothing waving like a flag in the air as a woman recites a pledge for both style and sustainability.
The clothes flap in the wind, hung up on a flagpole not to dry, but to signal the start of something old. A personal style represented by repeated clothing, patterns, and fashion. The piece is direct and without frills, a deliberate choice to represent style as effort, rather than through expensive clothing.
As CHINA Madrid breaks the unwritten rules of fashion films with Repeat More, they also encourage the audience to do the same.
