The Mars Rover puts on its Sunday clothes for Google
With a firm nod to Pixar's Wall-E, everyone's favourite landscape photographer - the Perseverance Rover - sorts its snaps with the help of Google Photos.
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Credits
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- Agency Arts & Letters/Richmond
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Credits
powered by
- Agency Arts & Letters/Richmond
- Executive Creative Director Charles Hodges
Credits
powered by
- Agency Arts & Letters/Richmond
- Executive Creative Director Charles Hodges
NASA’s Perseverance Rover has been happily trundling around Mars taking snaps for six months now, but how the heck is it going to organise them all?
This delightfully silly premise forms the basis for Arts & Letters Creative Co.'s sweet spot for Google Photo, A Mars Rover Looks Back, giving us an insight into the Rover's sorting and categorisation process, and letting through a bit of the 'bot's personality at the same time.
Backed by Put On Your Sunday Clothes from Hello Dolly (an unmistakable ode to Wall-E), this fun little film's genial nature and nifty ability to be both product demo and smile-inducer in one marks it out as special.
