The streaming platform that dare not speak its name
BETC completes its trio of subtly self-referential spots announcing the partnership between Canal+ and a certain content provider beginning with N.
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Credits
powered by
- Agency BETC/Paris
- Production Company Henry
- Director Martin Werner
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-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BETC/Paris
- Production Company Henry
- Director Martin Werner
- Sound Production Kouz Production
- Producer Hugo Diaz
- Executive Creative Director Stephane Xiberras
- Creative Director Eric Astorgue
- Copywriter Martin Rocaboy
- Producer David Brakha
- Producer Isabelle Menard
- Talent Kad Merad
Credits
powered by
- Agency BETC/Paris
- Production Company Henry
- Director Martin Werner
- Sound Production Kouz Production
- Producer Hugo Diaz
- Executive Creative Director Stephane Xiberras
- Creative Director Eric Astorgue
- Copywriter Martin Rocaboy
- Producer David Brakha
- Producer Isabelle Menard
- Talent Kad Merad
For more than fifteen years, BETC has been creating zany, beautifully crafted ads for CANAL+. A partnership that has resulted such epic work as The Closet, The March of The Emperor, The Bear and The Idea.
This trilogy continues the tradition of high quality fare with three smartly meta ‘beep’ ads directed by Martin Werner, through Henry. The trio is rounded off today by The Big Set, which announces that CANAL+ subscribers now have access to the entire Netflix catalogue.
It features a confused Kad Merad (a popular French actor and star of CANAL+ series Republican Gangsters) losing the plot when he finds himself surrounded by décor and actors from Netflix classics – Stranger Things, Orange is the New Black and Casa del Papel – when he thought he was doing a pure CANAL+ ad.
Credits
powered by
- Agency BETC/Paris
- Production Company Henry
- Director Martin Werner
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BETC/Paris
- Production Company Henry
- Director Martin Werner
- Sound Production Kouz Production
- Producer Hugo Diaz
- Executive Creative Director Stephane Xiberras
- Creative Director Eric Astorgue
- Copywriter Martin Rocaboy
- Producer David Brakha
- Producer Isabelle Menard
- Talent Kad Merad
Credits
powered by
- Agency BETC/Paris
- Production Company Henry
- Director Martin Werner
- Sound Production Kouz Production
- Producer Hugo Diaz
- Executive Creative Director Stephane Xiberras
- Creative Director Eric Astorgue
- Copywriter Martin Rocaboy
- Producer David Brakha
- Producer Isabelle Menard
- Talent Kad Merad
The trio kicked off with The Shoot, which saw Kad trying to get his head round the concept that the channel was evolving into a content platform just like Netflix, while being unable to say the actual trademarked word. Cue plentiful bemused ‘beeping’.
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Credits
powered by
- Agency BETC/Paris
- Production Company Henry
- Director Martin Werner
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BETC/Paris
- Production Company Henry
- Director Martin Werner
- Sound Production Kouz Production
- Producer Hugo Diaz
- Executive Creative Director Stephane Xiberras
- Creative Director Eric Astorgue
- Copywriter Martin Rocaboy
- Producer David Brakha
- Producer Isabelle Menard
- Talent Kad Merad
Credits
powered by
- Agency BETC/Paris
- Production Company Henry
- Director Martin Werner
- Sound Production Kouz Production
- Producer Hugo Diaz
- Executive Creative Director Stephane Xiberras
- Creative Director Eric Astorgue
- Copywriter Martin Rocaboy
- Producer David Brakha
- Producer Isabelle Menard
- Talent Kad Merad
The second ad, Family Dinner, saw a similar issue with the younger generation trying to bring the oldsters up to speed, as a teen girl eye-rolled away while her Dad failed to grasp the meaning of the first Canal+ beep ad. Cue frustrated parental profanities leading to more beeps. Les megalolz.
