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Lifebuoy – Possession

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Taking the Asian horror staples of vengeful spirits and pocong and applying them to the effects of poor hygiene isn't your route-one creative connection, but we'd expect nothing less from Un Wuthisak Anarnkaporn.

Tapping into the Factory01 director's ability to hone comedy from everything, MullenLowe Jakarta's Possession commercial for Lifebuoy CoolFresh sees a group of onryō become confused as to who is taking their spooky jobs, only to find out it's just a case of bad BO.

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