VOOM Nutrition plants a plot twist
The vegan energy bar brand champions the power of plant-based ingredients in an epic, sports-documentary-style spot with a dark and humorous twist.
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Credits
powered by
- Agency McCann/Bristol
- Production Company Chief/Manchester
- Director Olivier Richomme
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Credits
powered by
- Agency McCann/Bristol
- Production Company Chief/Manchester
- Director Olivier Richomme
- Creative Director Zane Radcliffe
- Executive Producer Cris Mudge
Credits
powered by
- Agency McCann/Bristol
- Production Company Chief/Manchester
- Director Olivier Richomme
- Creative Director Zane Radcliffe
- Executive Producer Cris Mudge
The ad industry is no stranger to inspirational, defying-the-odds sporting stories, but this seemingly uplifting tale from vegan brand VOOM Nutrition has a twist.
Created by McCann, the tongue-in-cheek campaign puts a comedic spin on your typical extreme sports inspiration porn, following the story of an arrogant rock climber in a cinematic, documentary-style film format directed by Olivier Richomme through Chief.
The rug is pulled when the insufferable protagonist approaches the peak of his mountain climb, only to sneeze at a blooming flower growing from the cliff face and fall, reminding us to never underestimate the power of plants.
