WHOOP chronicles sport’s sleep and strain
A pulsing, darkly driven piece by rubberband. Know Yourself creates a world where athletes can achieve greatness by figuring exactly what they do at night.
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Credits
powered by
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- Production Company SMUGGLER
- Director rubberband
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Credits
powered by
- Production Company SMUGGLER
- Director rubberband
- Art Director Stefan Folio
- Art Director Germany Lancaster
- Chief Creative Officer Neil Heymann
- Chief Creative Officer Tim Gordon
- Chief Creative Officer Felix Richter
- Chief Creative Officer Sally-Ann Dale
- Copywriter Diana Perez
- Copywriter Gabe Santana
- Creative Chairman David Droga
- Creative Director Lauren Ferreira
- Director of Film Production Jesse Brihn
- Executive Design Director Rich Greco
- Executive Producer Shayan Amir-Hosseini
- Senior Music Supervisor Mike Ladman
- Executive Producer Sue Ahn
- Editing Company Whitehouse Post/New York
- Editor Nate Katz
- Assistant Editor Spencer Roth-Rose
- Executive Producer Caitlin Grady
- Producer Ryan Smith / (Producer)
- Post Production Company Carbon/New York
- Executive Producer Nick Haynes
- Creative Director Liam Chapple
- Colorist Aubrey Woodiwiss
- Color Producer Laurie Adrianopoli
- Executive Creative Director Trevor Gureckis
- Executive Creative Director Jay Wadley
- Creative Director/Composer Ben Marshall / (Composer)
- Composer Adam Weiss / (Composer)
- Executive Producer Jennie Armon
- Producer Nick Chomowicz
- Music Coordinator Agatha Lee
- Sound Company Wave Studios/USA
- Executive Producer Vicky Ferraro
- DP Norm Li
- Music Company Tessa Treanor
Credits
powered by
- Production Company SMUGGLER
- Director rubberband
- Art Director Stefan Folio
- Art Director Germany Lancaster
- Chief Creative Officer Neil Heymann
- Chief Creative Officer Tim Gordon
- Chief Creative Officer Felix Richter
- Chief Creative Officer Sally-Ann Dale
- Copywriter Diana Perez
- Copywriter Gabe Santana
- Creative Chairman David Droga
- Creative Director Lauren Ferreira
- Director of Film Production Jesse Brihn
- Executive Design Director Rich Greco
- Executive Producer Shayan Amir-Hosseini
- Senior Music Supervisor Mike Ladman
- Executive Producer Sue Ahn
- Editing Company Whitehouse Post/New York
- Editor Nate Katz
- Assistant Editor Spencer Roth-Rose
- Executive Producer Caitlin Grady
- Producer Ryan Smith / (Producer)
- Post Production Company Carbon/New York
- Executive Producer Nick Haynes
- Creative Director Liam Chapple
- Colorist Aubrey Woodiwiss
- Color Producer Laurie Adrianopoli
- Executive Creative Director Trevor Gureckis
- Executive Creative Director Jay Wadley
- Creative Director/Composer Ben Marshall / (Composer)
- Composer Adam Weiss / (Composer)
- Executive Producer Jennie Armon
- Producer Nick Chomowicz
- Music Coordinator Agatha Lee
- Sound Company Wave Studios/USA
- Executive Producer Vicky Ferraro
- DP Norm Li
- Music Company Tessa Treanor
Bodies in motion flit across the screen, strobes fixed to capture their energy and vibrant movements as they run, swing, and dance.
Know Yourself is full of power. As athletes in black and white hone their bodies against a whetstone coated in sweat, a sunset's orange forms words that stretch across the screen. The intensity makes following the meaning, movement, and speech an exercise in itself. The film allows the athletes to take up the entire space, framing them surrounded by pitch black, text flowing behind them.
From Droga5, Know Yourself utilizes the unique perspective of director rubberband. and the production capabilities of SMUGGLER to create an exceptional alternative to the typically bright and competition-focused sports promo. Shooting on 35mm film and utilizing two cameras simultaneously the team was able to craft the surreal chiaroscuro that produced the interplay between the athletes and their surroundings.
