Zeina Nassar in a knockout film for Nike

Nike – Just Do It Germany: Sonne

Credits

Agency Wieden + Kennedy/Amsterdam
Production Company Serial Pictures
Director John Hillcoat

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Credits

Agency Wieden + Kennedy/Amsterdam
Production Company Serial Pictures
Director John Hillcoat
Production Co. Somesuch
Editing Trim
Service Company Anorak Film
Post Production Glassworks Amsterdam
Grade MPC/Amsterdam

Sound Design Grand Central Recording Studios
Producer Fran Thompson
Production Manager Hannah Fowles-Pazdro
Sports Choreography Andy Ansah
DP Philippe Le Sourd | (DP)
DP Assistant Benjamin Loeb
Editor Ross Hallard
Editor Tom Lindsay

Edit Producer Tatyana Alexandra
Nuke Maxence Peillon
3D Artist Matthijs Joor
3D Artist Darren Macpherson
Post Producer Dave Moore / (Producer)
Executive Post Producer Chris Kiser
VFX Supervisor Kyle Obley
Colourist Mark Gethin

Assistant Colourist Nate Seymour
Colour Producer Diane Valera
Executive Colour Producer Meghan Lang
Sound Designer Raja Sehgal
Art Director Jeffrey Lam
Assistant Producer Eline De Roo
Copywriter Alex Bower
Creative Director Craig Williams

Creative Director Evgeny Primachenko
Designer Gustav von Platen
Executive Creative Director Eric Quennoy
Executive Creative Director Mark Bernath
Executive Producer Jaime Tan
Head of Production Joe Togneri

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German boxer Zeina Nassar aided in rewriting the boxing rule book when she helped to overturn an international regulation prohibiting women from competing in a hijab.

This powerful film, created by Wieden+Kennedy Amsterdam and directed by John Hillcoat (in a Serial Pictures x Somesuch co-production), is about being knocked down, getting back up and embracing failure to keep on fighting for a future that’s fair for every woman.