Winter Swim’s faces and places
A sublime 35mm promo for the Australian band’s track Exchange captures the intimate connections between people and spaces they inhabit.
KLP’s career guidance
A touching campaign from the Norwegian pension fund for municipal and health care workers spotlights the impactful work of public service professionals.
SunLife’s unexpected side effects
The insurance brand gives three over-fifties the confidence to take up some unusual new hobbies in a trio of hilarious spots helmed by Freddy Mandy.
WONE’s tides of change
An overloaded office worker drowns at his desk in an impactful film urging employees to change their approach to stress management.
Adam's gift of life
An emotional film for the King Faisal Specialist Hospital & Research follows a series of lives, each with a common thread.
A vision of the past and a comment on the present
This new short film is a charming account of a man called Dave who has devoted his life to fixing old TVs, but it's also a comment on how times, viewing habits and social interactions have altered.
Heineken’s hunt for an heir
The beer brand helps a landlord with no successors find an honorary McLoughlin to continue the legacy of his family-owned pub.
KFC’s taste of creative freedom
The fried chicken chain uplifts young South African creators in a vibrant and dynamic campaign created by Ogilvy Johannesburg.
Winter Swim’s faces and places
A sublime 35mm promo for the Australian band’s track Exchange captures the intimate connections between people and spaces they inhabit.
KLP’s career guidance
A touching campaign from the Norwegian pension fund for municipal and health care workers spotlights the impactful work of public service professionals.
SunLife’s unexpected side effects
The insurance brand gives three over-fifties the confidence to take up some unusual new hobbies in a trio of hilarious spots helmed by Freddy Mandy.
WONE’s tides of change
An overloaded office worker drowns at his desk in an impactful film urging employees to change their approach to stress management.
Adam's gift of life
An emotional film for the King Faisal Specialist Hospital & Research follows a series of lives, each with a common thread.
A vision of the past and a comment on the present
This new short film is a charming account of a man called Dave who has devoted his life to fixing old TVs, but it's also a comment on how times, viewing habits and social interactions have altered.
Heineken’s hunt for an heir
The beer brand helps a landlord with no successors find an honorary McLoughlin to continue the legacy of his family-owned pub.
KFC’s taste of creative freedom
The fried chicken chain uplifts young South African creators in a vibrant and dynamic campaign created by Ogilvy Johannesburg.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
How GoDaddy got Goggins in goggles
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
DOMA welcomes editor Amanda Marie-Rose to the roster
Post-production studio DOMA adds Amanda Marie-Rose to its roster, further expanding its editorial offering.
VCCP boosts social team with new hires and promotions
David Feldman has been promoted to ECD, with Tiffany Mondesir promoted to Head of Social and Content Strategy, and Rachael Kendrick joining as Social Creative Director. Additionally, Veve Shamhong joins the team as a Creator.
Freefolk’s Futurefolk back for eighth year
Initiative continues to expand its search to seek talent from non-grad backgrounds.
Pink Rabbit expands with new partner and directors
Amsterdam-based production company Pink Rabbit adds director duo Olivia Lonsdale and Sterre Rutten to its roster, with Niels Visser joining as partner.
Starling signs director and EP Adam Randall
Adam Randall joins Starling’s UK roster, bringing high-end TV and feature film experience to the commercial space.
VICE Media acquires London Alley Entertainment
Company forms VICE Commercials and Branded Entertainment, one of the world’s leading commercials and music video production studios.
- M&S unveils Love That campaign
- Speakie Snackie brings fun to the snacking world
- Hill’s Pet Nutrition launches Because You’re Only Human campaign
- Refisal gives football fans the Bad Luck Reverser
- The Canadian Real Estate Association sets sail with the sailors
- Corona debuts new brand platform La Playa Awaits
- Unilever’s new TV campaign empowers confident movement
- An Ode to Mother’s Day with LEGO Botanicals
- Hobby bottles the fizz of the sea in new spot for Rynkeby
- Mackenzie Investments’ bring a fresh perspective to latest campaign
DOMA welcomes editor Amanda Marie-Rose to the roster
Post-production studio DOMA adds Amanda Marie-Rose to its roster, further expanding its editorial offering.
VCCP boosts social team with new hires and promotions
David Feldman has been promoted to ECD, with Tiffany Mondesir promoted to Head of Social and Content Strategy, and Rachael Kendrick joining as Social Creative Director. Additionally, Veve Shamhong joins the team as a Creator.
Freefolk’s Futurefolk back for eighth year
Initiative continues to expand its search to seek talent from non-grad backgrounds.
Pink Rabbit expands with new partner and directors
Amsterdam-based production company Pink Rabbit adds director duo Olivia Lonsdale and Sterre Rutten to its roster, with Niels Visser joining as partner.
Starling signs director and EP Adam Randall
Adam Randall joins Starling’s UK roster, bringing high-end TV and feature film experience to the commercial space.
VICE Media acquires London Alley Entertainment
Company forms VICE Commercials and Branded Entertainment, one of the world’s leading commercials and music video production studios.
The Talent
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The Way I See It: Ben Taylor
From kicking around with McFly as a fledgling music video helmer to harnessing offbeat romances in Sex Education and Catastrophe, MindsEye director Ben Taylor's innate predilection for comedy has delighted audiences for years. Here, Taylor talks to shots about the cinematic education, accidental adaptability and Fiery Hawks that have given him such stellar opportunities.
The Inspiration
Playlist: Paloma del Río
We hear from Paloma del Río, Associate Creative Director at Ogilvy Madrid, where she talks 1990s music videos, how the industry has adapted to new platforms, and the future role of AI and virtual production.
Peer Review: Luying Dong
Bubble Editor Luying Dong shares how she embraces the weird and wonderful in her work, draws inspiration from the experimentation of Yorgos Lanthimos, the infectious energy of Peggy Gou, and the surreal storytelling of Satoshi Kon.
On My Radar: Truman & Cooper
KODE's Paris-born directing duo Truman & Cooper [aka Anthony Jorge, right, and Jonathan Cohen, left] talk the enduring impact of Twin Peaks, and the potential power of long term advertising relationships as they reveal what's on their creative radar.
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Better payment terms, more diplomatic pitching, paternity leave and agency-run daycare programmes are just a few of the utopian visions Sarah Eolin, Partner and EP at Tinygiant, thinks we'd see if the ad world was founded by women.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.