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Save The Children – Save The Imagination

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Global child protection organisation Save The Children has launched this poignant and affecting spot, created by Oslo-based agency POL and directed by Martin De Thurah through Bacon

As the film opens, a bomb falls on a market where two young children playing. They reach for each other in the storm of debris and run to find safety in a tent, where the girl uses a handmade doll to conjure a beautiful fantasy world in which they can escape the terror outside. 

The cinematic campaign delicately balances portraying the heartbreaking reality of living in a war-zone with the limitless power of a child's imagination. 

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