AFSP shines a light on suicide prevention
A concerned daughter reaches out to her father as he struggles with depression in Vincent Rene-Lortie’s thought provoking film for American Foundation for Suicide Prevention.
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Credits
powered by
- Agency TBWA Chiat Day/New York
- Production Company The Corner Shop/London
- Director Vincent Rene-Lortie
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Credits
powered by
- Agency TBWA Chiat Day/New York
- Production Company The Corner Shop/London
- Director Vincent Rene-Lortie
- Managing Director Shannon Nunn
- Executive Producer/Co-Founder Anna Hashmi
- Executive Producer Katie Taylor
- Production Service Co Telescope Films
- Line Producer Samuel Caron
- DP Olivier Gossot
- Editorial Work Editorial/London
- Executive Producer Remy Foxx
- Post Producer Victor Medina
- Editor Martin Leroy
- Visual Effects Framestore/London
- Creative Director Martin Lazaro
- Lead Flame Compositor Zimei Song
- Senior Producer Sue McNamara
- Music Squeak E Clean Studios/USA
- Executive Creative Producer Jennie Armon
- Executive Creative Director Rob Barbato
- Senior Producer Tarjas White
- Studio & Production Assistant Emma Dufault
- Composer Jesse Watt / (Composer)
- Sound Design Wave Studios/London
- Sound Designer Harry Butcher
- Head of Production Beth Tomblin
- Supervising Sound Designer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Color Company 3/New York
- Colorist Sofie Borup
- Color Producer Shannen Troup
- Production Company Mother Tongue London
- Production Company RedSlash (In-House at TBWA Chiat Day)
- Executive Producer TBWA Chiat Day/New York
- Executive Producer TBWA Chiat Day/New York
- Motion Designer & Animator Droga5/New York
- Motions Graphics Animator & HTML Developer Digital Production TBWA Chiat Day/New York
- Editor TBWA Chiat Day/New York
- Head of Production Gabrielle Page
- Producer Tara Keith
- Senior Art Director Royston Ang
- Senior Copywriter Patrick Burke
- CEO Nancy Reyes
- Chief Creative Officer Amy Ferguson
- Chief Strategy Officer James Sowden
- HP John Doris
- Director of Business Affairs Thalia Tsouros
- Associate Integrated Producer Tara Keith
- Executive Director/Digital Social Anthony Hamelle
- Executive Creative Director Walt Connelly
- Art Director Victoria Lin
- Copywriter Nico Fish
- Strategy Jennifer Kung
- Production Designer Catherine Pelletier
Credits
powered by
- Agency TBWA Chiat Day/New York
- Production Company The Corner Shop/London
- Director Vincent Rene-Lortie
- Managing Director Shannon Nunn
- Executive Producer/Co-Founder Anna Hashmi
- Executive Producer Katie Taylor
- Production Service Co Telescope Films
- Line Producer Samuel Caron
- DP Olivier Gossot
- Editorial Work Editorial/London
- Executive Producer Remy Foxx
- Post Producer Victor Medina
- Editor Martin Leroy
- Visual Effects Framestore/London
- Creative Director Martin Lazaro
- Lead Flame Compositor Zimei Song
- Senior Producer Sue McNamara
- Music Squeak E Clean Studios/USA
- Executive Creative Producer Jennie Armon
- Executive Creative Director Rob Barbato
- Senior Producer Tarjas White
- Studio & Production Assistant Emma Dufault
- Composer Jesse Watt / (Composer)
- Sound Design Wave Studios/London
- Sound Designer Harry Butcher
- Head of Production Beth Tomblin
- Supervising Sound Designer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Color Company 3/New York
- Colorist Sofie Borup
- Color Producer Shannen Troup
- Production Company Mother Tongue London
- Production Company RedSlash (In-House at TBWA Chiat Day)
- Executive Producer TBWA Chiat Day/New York
- Executive Producer TBWA Chiat Day/New York
- Motion Designer & Animator Droga5/New York
- Motions Graphics Animator & HTML Developer Digital Production TBWA Chiat Day/New York
- Editor TBWA Chiat Day/New York
- Head of Production Gabrielle Page
- Producer Tara Keith
- Senior Art Director Royston Ang
- Senior Copywriter Patrick Burke
- CEO Nancy Reyes
- Chief Creative Officer Amy Ferguson
- Chief Strategy Officer James Sowden
- HP John Doris
- Director of Business Affairs Thalia Tsouros
- Associate Integrated Producer Tara Keith
- Executive Director/Digital Social Anthony Hamelle
- Executive Creative Director Walt Connelly
- Art Director Victoria Lin
- Copywriter Nico Fish
- Strategy Jennifer Kung
- Production Designer Catherine Pelletier
Creative agency TBWA Chiat Day and the American Foundation for Suicide Prevention have collaborated to launch this affecting short film, directed by The Corner Shop’s Vincent Rene-Lortie, which highlights the importance of talking in suicide prevention.
Through dimly lit vignettes with seamless transitions, the campaign, titled Talk Away The Dark, portrays a daughter who becomes increasingly concerned with her father’s mental health.
The lamps turning off in their home are used as a metaphor for depression, as we see him change from being somewhat distracted, to giving up his passions, and isolating himself from others.
In a moving final scene, the daughter approaches her father to ask whether he has been considering suicide, and as she shares AFSP’s resources with him, the lights slowly come back on.
