Achmea’s unexpected anarchists
Everything is not as it seems in TBWA\Neboko’s cinematic campaign for the Dutch financial service provider.
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Credits
powered by
- Agency TBWA/Neboko/Amsterdam
- Production Company CZAR Amsterdam
- Director Martin Werner
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Credits
powered by
- Agency TBWA/Neboko/Amsterdam
- Production Company CZAR Amsterdam
- Director Martin Werner
- Post Production Bacon VFX
- Music RJB Music Productions
- Creative Director Niels de Kuiper
- DP Robbie van Brussel
- Executive Producer Willem Bos
- Editor Martin Heijgelaar
- Colorist Hannibal Lang
Credits
powered by
- Agency TBWA/Neboko/Amsterdam
- Production Company CZAR Amsterdam
- Director Martin Werner
- Post Production Bacon VFX
- Music RJB Music Productions
- Creative Director Niels de Kuiper
- DP Robbie van Brussel
- Executive Producer Willem Bos
- Editor Martin Heijgelaar
- Colorist Hannibal Lang
In Martin Werner’s suspenseful spot for financial services provider Achmea, a gang of hooded characters carrying tools charge towards an abandoned building - but this isn’t your typical break-in.
Naturally assuming that they are squatters, onlookers call the police who assemble en masse. Upon breaking into the house, the police are shocked to find a bunch of befuddled pensioners, who were simply looking for a place to call home.
The film, produced through CZAR Amsterdam, is underscored with a climactic classical track, and aims to draw attention to the shortage of suitable housing for the elderly.
