Move over Pinhead, the Thai Health Promotion Foundation has Spoonface
In a typically surreal piece of messaging from Leo Burnett Thailand and Mum Films' Suthon Petchsuwan, a man who likes to over-season his meal ends up coated in cutlery.
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Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Mum Films
- Director Suthon Petchsuwan
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Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Mum Films
- Director Suthon Petchsuwan
- Sound Banana Sound Studio
- Chief Creative Officer Sompat Trisadikun
- Executive Creative Director Ariyawat Juntaratip
- Creative Director Nonthaporn Ketmanee
- Art Director Chaisan Maneeploypetch
- Copywriter Worakamol Bongkodmalee
- Account Management Director Tida Vibulvanich
- Account Services Kanitta Chartpong
- Producer Sarawut Lertkittipaporn
- Planner Chulanee Sirisaengtaksin
- Executive Producer Pattarajitr Trakarnkate
- Producer Nara Montrekul Na Ayudhya
- Assistant Director Chairat Piriyawattanakul
- Personal Assistant Director Kataporn Saeieb
- DP Prapope Duangpikool
- Art Director Weerayuth Kamnerdrat
- Props/Set Designer Sivadach Dacha
- Production Manager Sumittra Kudcharoen
- Editor Dechmongkol Prasertsit
- Post Producer Kritsana Thaweesang
- Post Producer Sansanee Rungpongwanich
- Graphics Wanchai Boonsa-ard
- Colorist Jirapat Kungsapiwatana
- VFX Artist Tanawich Kochaprom
Credits
powered by
- Agency Leo Burnett/Bangkok
- Production Company Mum Films
- Director Suthon Petchsuwan
- Sound Banana Sound Studio
- Chief Creative Officer Sompat Trisadikun
- Executive Creative Director Ariyawat Juntaratip
- Creative Director Nonthaporn Ketmanee
- Art Director Chaisan Maneeploypetch
- Copywriter Worakamol Bongkodmalee
- Account Management Director Tida Vibulvanich
- Account Services Kanitta Chartpong
- Producer Sarawut Lertkittipaporn
- Planner Chulanee Sirisaengtaksin
- Executive Producer Pattarajitr Trakarnkate
- Producer Nara Montrekul Na Ayudhya
- Assistant Director Chairat Piriyawattanakul
- Personal Assistant Director Kataporn Saeieb
- DP Prapope Duangpikool
- Art Director Weerayuth Kamnerdrat
- Props/Set Designer Sivadach Dacha
- Production Manager Sumittra Kudcharoen
- Editor Dechmongkol Prasertsit
- Post Producer Kritsana Thaweesang
- Post Producer Sansanee Rungpongwanich
- Graphics Wanchai Boonsa-ard
- Colorist Jirapat Kungsapiwatana
- VFX Artist Tanawich Kochaprom
It's a simple message: just one extra teaspoon of salt a day seems fine, but over a year it can really add up.
However, as with all of Suthon Petchsuwan's inspired works, there's no message so simple that you can't slap some surreal on it.
Created by Leo Burnett Thailand and Mum Films, Million Spoons sees a hapless diner add a dollop of seasoning onto his already-seasoned meal, only to end up like a long-lost cousin of Hellraiser's Pinhead...
Short, simple and memorable; if you're going to put people off that extra spoonful then this is the way to do it.
