AmEx gives its word
This new campaign for American Express shows that it takes just one word - or its removal - to make all the difference.
)
Credits
powered by
- Agency Dentsu Creative/Manchester
- Production Company Bullion Productions
- Director Ryan Patrick
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Dentsu Creative/Manchester
- Production Company Bullion Productions
- Director Ryan Patrick
- SFX Firehouse VFX
- Editor Meg Thorne
- Offline Producer Tor Adams
- Sound Post Wave Studios/London
- Executive Creative Director Darren Urquhart
- Producer Elaine Coyle
- Executive Production Guy Fuhrer
- Producer Joel Spencer
- DP Andreas Johannessen
- VFX Supervisor Jim Radford
- VFX 2D Lead Petter Lindholm
- CGI Lead Greg McKneally
Credits
powered by
- Agency Dentsu Creative/Manchester
- Production Company Bullion Productions
- Director Ryan Patrick
- SFX Firehouse VFX
- Editor Meg Thorne
- Offline Producer Tor Adams
- Sound Post Wave Studios/London
- Executive Creative Director Darren Urquhart
- Producer Elaine Coyle
- Executive Production Guy Fuhrer
- Producer Joel Spencer
- DP Andreas Johannessen
- VFX Supervisor Jim Radford
- VFX 2D Lead Petter Lindholm
- CGI Lead Greg McKneally
This new spot for American Express is a stylish reminder that one word can make all the difference.
Created by Dentsu Creative Manchester and directed by Ryan Patrick through Bullion Productions, the 60-second commercial features a series of scenes of people living their best lives and knocking the negative out of some on-screen statements.
Set to the raucous and catchy sound of De Staat's Who's Gonna Be the Goat?, we witness a kite surfing holiday-maker destroying the 'don't' in 'We don't do more than lounge on the beach' while, later, a couple see 'won't' set aflame on the sentence 'We won't give ourselves a treat this week'.
