Avanti employs turtle power
In what can only be described as a cheerfully upbeat way to end the week, Avanti uses a rollerblading turtle to extol the virtues of train travel.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Tom Kuntz
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Tom Kuntz
- Post-Production Untold Studios
- Grade Company 3/London
- Producer Sophie Brooks
- DP Justin Brown
- Creative Director Andy McAnaney
- Creative Director Christian Sewell
- Creative Simone Warme
- Creative Jeppe Vidstrup
- Managing Director Paul Billingsley
- Producer Annabel Bennett
- Production Assistant George Reid
- Creative Director Ben Cronin
- VFX Supervisor Tom Raynor
- Colorist Stefan Sonnenfeld
Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Tom Kuntz
- Post-Production Untold Studios
- Grade Company 3/London
- Producer Sophie Brooks
- DP Justin Brown
- Creative Director Andy McAnaney
- Creative Director Christian Sewell
- Creative Simone Warme
- Creative Jeppe Vidstrup
- Managing Director Paul Billingsley
- Producer Annabel Bennett
- Production Assistant George Reid
- Creative Director Ben Cronin
- VFX Supervisor Tom Raynor
- Colorist Stefan Sonnenfeld
We've seen a chilled out, skateboarding dog, now it's the turn of a fun-loving rollerblading turtle.
This new campaign for Avanti West Coast trains, from adam&eveDDB London, is the tale of a turtle and its joyous journey as it rollerblades through the streets of London, avoiding the tedium of traffic jams and roadworks and effortlessly escaping to the countryside.
Directed by Tom Kuntz through MJZ London and with VFX from Untold Studios, the spot highlights the ease of rail travel and aims to remind people that travel is about so much more than the destination.
“We really want to inject a feel good vibe when people think about travelling with us," said Kate Squires, Marketing Director at Avanti West Coast. "That’s the purpose of this campaign. We’re incredibly excited to bring people back on-board and shout about all of the great reasons why it’s the best way to get around. This is the perfect way to do it.”
