Barclays celebrates two decades of football
Barclays is celebrating the 20th anniversary of its association with British football with a new integrated campaign that includes this mini-doc about Chelsea stars and siblings, Reece and Lauren James.
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Credits
powered by
- Agency iris Worldwide/London
- Production Company Rogue Films
- Director Charlie Watts
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Credits
powered by
- Agency iris Worldwide/London
- Production Company Rogue Films
- Director Charlie Watts
- Editing tenthree
- Editor/Founder Quin Williams
- Editor Ella Oliver
- Post Production Creative Outpost
- Colorist Lewis Crossfield
- Color Time Based Arts
- Composer/Audio Post Max Brodie
- Associate Project Director Ash Durrant
- Creative Director Ross Taylor
- Head of Design David Missen
- Senior Art Director Filipa Mauricio
- Senior Copywriter Michael Boszko
- Senior Integrated Producer Hannah Wood
Credits
powered by
- Agency iris Worldwide/London
- Production Company Rogue Films
- Director Charlie Watts
- Editing tenthree
- Editor/Founder Quin Williams
- Editor Ella Oliver
- Post Production Creative Outpost
- Colorist Lewis Crossfield
- Color Time Based Arts
- Composer/Audio Post Max Brodie
- Associate Project Director Ash Durrant
- Creative Director Ross Taylor
- Head of Design David Missen
- Senior Art Director Filipa Mauricio
- Senior Copywriter Michael Boszko
- Senior Integrated Producer Hannah Wood
Barclays has sponsored the Premier League for 20 years and, to mark this hallmark, has created a campaign that celebrates all aspects of its association with football.
Created by Iris London and directed by Charlie Watts through Rogue Films, this three-minute documentary, called All To Play For, is the story of two siblings, Reece and Lauren James. Reece is a Premier League player for Chelsea, whilst his sister also plays for the club in the Women’s Super League. The siblings also have caps for England and their story perfectly encapsulates Barclays’ 20-year commitment to the beautiful game.
We watch as their dad takes us through their journey with football, describing their unfaltering commitment to the sport and explaining how having the ability to play from a young age helped them get to where they are today. The campaign also coincides with the news that the Barclays FA Women’s Super League is making its debut on national TV come on September 3.
“Growing up, Lauren James and Reece James have only ever known Barclays football," said Ross Taylor, Creative Director at Iris. "They’re the perfect siblings to share the Barclays 20-year commitment story across both the Premier League and now the Barclays FA Women's Super League. It’s an exciting time for the game with a brilliant inclusivity message too."
