Doritos calls fowl on failure
Isla Mexico City presents a new Doritos campaign for the Mexican and Latin American markets that proves that there's nothing chicken about failing.
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Credits
powered by
- Agency Isla
- Production Company Rebolucion/Argentina
- Director Watta Fernandez
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Credits
powered by
- Agency Isla
- Production Company Rebolucion/Argentina
- Director Watta Fernandez
- Executive Producer Ivan Lomeli
- Colorist Ana Escorse
- Post Production/VFX/Online Bitt Animation
- Color Studio Feather
- Audio Post Silence/Brazil
- Music Papa Music
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Executive Creative Director Rodrigo Greco
- Executive Producer Mercedes Guereno
- Creative Director Leandro Ezquerra
- Editor Mark Martinez
- Creative Director Rulo Leon
- DP Farhad Ghaderi
- HP Coqui Gimenez Uriburu
- Head of Design Alejandro Stea
Credits
powered by
- Agency Isla
- Production Company Rebolucion/Argentina
- Director Watta Fernandez
- Executive Producer Ivan Lomeli
- Colorist Ana Escorse
- Post Production/VFX/Online Bitt Animation
- Color Studio Feather
- Audio Post Silence/Brazil
- Music Papa Music
- Chief Creative Officer Ariel Serkin
- Chief Creative Officer Rodrigo Grau
- Executive Creative Director Rodrigo Greco
- Executive Producer Mercedes Guereno
- Creative Director Leandro Ezquerra
- Editor Mark Martinez
- Creative Director Rulo Leon
- DP Farhad Ghaderi
- HP Coqui Gimenez Uriburu
- Head of Design Alejandro Stea
Poor old chickens; they hardly have the most glamorous of reputations: fairly mindless; an inability to fly, despite having wings; stupid squarks; and, maybe worst of all, a pejorative connection to fear.
Using this trope but turning it on its feathered head is Isla Mexico City's new work for Doritos, Failing Is For The Bold, in which a bunch of poultry pals embark on challenging activities.
Charmingly directed for the Mexican and Latin American markets by Watta Fernández through Rebolucion, this sweet-natured and gloriously photographed spot is a beaky blinder.
