Hornbach lets nature take its course
The German DIY store chain gets up close and personal with plants in an immersive spot by HeimatTBWA, showing the beautiful consequences of not tending to your turf.
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Credits
powered by
- Agency HeimatTBWA/Berlin
- Production Company CZAR Germany
- Director Hauke Hilberg
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Credits
powered by
- Agency HeimatTBWA/Berlin
- Production Company CZAR Germany
- Director Hauke Hilberg
- Sound Designer David Arnold / (Sound Designer)
- Sound Foley Farmers
- DP Nick Morris
- Production Designer Bader El Hindi
- Managing Director Jan Fincke
- Producer Vincent Taeger
- Editor Daniel Kundrat
Credits
powered by
- Agency HeimatTBWA/Berlin
- Production Company CZAR Germany
- Director Hauke Hilberg
- Sound Designer David Arnold / (Sound Designer)
- Sound Foley Farmers
- DP Nick Morris
- Production Designer Bader El Hindi
- Managing Director Jan Fincke
- Producer Vincent Taeger
- Editor Daniel Kundrat
Rather surprisingly for a retail chain that sells gardening supplies, German brand Hornbach has to released this wonderfully-produced spot, directed by Hauke Hilberg through CZAR, that showcases the beauty found in not looking after your garden.
In a mesmerising explosion of colours, textures and sounds, the cinematic film, which was created almost entirely in camera with minimal CGI, gets down in the dirt to follow the lifecycle of wild plants.
It captures the epic journeys of seeds as they travel through all weathers and terrains, until they reach the final spot where they take root and flower in Spring.
After a gorgeous montage of time-lapsed footage, the camera pans out to reveal a lush and colourful wildflower garden, demonstrating how Mother Nature is the most talented gardener of all.
