Elle Fanning bags a moment of calm with Coach
Amid the chaos and social pressures of city life, brand ambassador and actress Elle Fanning finds a quiet moment in Henry Scholfield’s playful new film for the fashion house.
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Credits
powered by
- Agency Mother/London
- Production Company Academy
- Director Henry Scholfield
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Credits
powered by
- Agency Mother/London
- Production Company Academy
- Director Henry Scholfield
- Music Supervision Mr Pape
- Production Designer Brett Hess
- Production Designer Pongsan Thawatwichian
- Choreographer Sean Bankhead
- Choreographer Thatcha Kodolprapha
- Talent Elle Fanning
Credits
powered by
- Agency Mother/London
- Production Company Academy
- Director Henry Scholfield
- Music Supervision Mr Pape
- Production Designer Brett Hess
- Production Designer Pongsan Thawatwichian
- Choreographer Sean Bankhead
- Choreographer Thatcha Kodolprapha
- Talent Elle Fanning
Luxury fashion brand Coach has launched this vibrant new spot, created by Mother and directed by Academy's Henry Scholfield, starring American actress and global ambassador Elle Fanning.
The campaign, titled On Your Own Time, opens with Fanning exiting an underground station when her phone explodes with an overwhelming barrage of notifications. Tucking the device away inside her Coach Tabby bag she feels a sense of relief, visually illustrated by the crowded city freezing around her.
She begins to move through streets and playfully change the speed of passersby, the colourful scenes brought to life by a creative blend of live action and VFX.
“I love the freedom and spontaneity of the photography, the sense of a personal, stolen moment within a busy urban crowd. Elaine has a special talent for capturing these honest, unstudied and expressive images that I think feel very Coach,” said Creative Director Stuart Vevers.
