Frontline19’s close circuit crack-ups
This hard-hitting campaign for the healthworkers' charity uses CCTV footage to shine a light on the mental health crisis gripping the NHS.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
- Casting Company Kate & Lou Casting
- Casting Company Ro Casting
- Edit Company tenthree
- Post Company Untold Studios
- Audio Post 750mph
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director/Copywriter Darren Beresford
- Creative Director/Art Director Richard Gayton
- HP Nikki Cramphorn
- Producer/Head of Production Lucy Jones
- Executive Producer Lindsay Turnham
- Production Designer Sophie Becher
- DP Ben Seresin
- Editor Stephen Dunne
- Editor Billy Mead
- Producer Rachel Goodger
- Executive Producer Lauren Oldfield
- Executive Producer Ian Berry / (Executive Producer)
- VFX Artist Eric So
- Colorist Julien Alary
- Producer Eli Mari Sandal
- Sound Designer/Audio Mixer Sam Ashwell
- Producer Olivia Ray
- Producer Carla Thomas
Credits
powered by
- Agency adam&eveDDB/London
- Production Company MJZ/London
- Director Henry Hobson
- Casting Company Kate & Lou Casting
- Casting Company Ro Casting
- Edit Company tenthree
- Post Company Untold Studios
- Audio Post 750mph
- Chief Creative Officer Richard Brim
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Creative Director/Copywriter Darren Beresford
- Creative Director/Art Director Richard Gayton
- HP Nikki Cramphorn
- Producer/Head of Production Lucy Jones
- Executive Producer Lindsay Turnham
- Production Designer Sophie Becher
- DP Ben Seresin
- Editor Stephen Dunne
- Editor Billy Mead
- Producer Rachel Goodger
- Executive Producer Lauren Oldfield
- Executive Producer Ian Berry / (Executive Producer)
- VFX Artist Eric So
- Colorist Julien Alary
- Producer Eli Mari Sandal
- Sound Designer/Audio Mixer Sam Ashwell
- Producer Olivia Ray
- Producer Carla Thomas
With more than half of NHS workers suffering from poor mental health and a staggering one in four considering suicide, the campaign created by adam&eveDDB's for Frontline19 shows the stark reality – that NHS staff are often suffering more than their patients.
Directed by Henry Hobson, through MJZ, the heartrending film, Sicker Than The Patients, shows CCTV-style footage of different NHS workers breaking down in moments when they believe they're alone and nobody can witness their distress. We see workers putting on a brave face and getting back to work as if nothing is wrong – an upsetting reality which emphasises how the need for support is more urgent than ever.
The film ends with an appeal to donate to Frontline19 so that the charity can provide the counselling and support NHS workers desperately need.
