Great balls of ire
A superhero Serena Williams battles a tennis ball launcher with a grudge in DIRECTV’s new spot.
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Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company Stink/USA
- Director Traktor
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Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company Stink/USA
- Director Traktor
- Chief Creative Officer Renato Fernandez
- Associate Creative Director Mark Winters
- Associate Creative Director Ryan Buckley
- Head of Design Bruno Regalo
- Executive Producer Guia Iacomin
- Senior Producer Jack Cutler
- Associate Producer Brandon Loftin
- Chief Creative Officer Valerie Carlson
- Art Director Taylor Lumley
- Senior Copywriter Peter Lagosky
- Senior Producer Sydney Woodman
- Ad Agency Critical Mass/Los Angeles
- Junior Art Director Andrew Bae
- Junior Copywriter Yashashree Samant
- Senior Designer Jake Skirving
- Junior Designer Andrea Nazario
- Associate Creative Director Javier Olivares
- Senior Art Director Ryan Mesenchuk
- Senior Art Director Megan King
- Designer Ana Benitez Duarte
- Senior Copywriter Melissa De Sa
- Copywriter Daisy Swain
- Senior Producer Audrie Sham
- Senior Producer Ashleigh Fehmie
- Producer Christine Spitler
- Senior Producer Vicky Patel
- Producer Lexi Scott
- Producer Sylvia Brach
- Producer Ethan Cole
- Executive Producer Mungo Maclagan
- DP Par Ekberg
- Edit Company Arcade Edit
- Executive Producer Alexa Atkin
- Editor Jeff Ferruzzo
- Editor Brad Waskewich
- Assistant Editor Ryan Andrus
- VFX Company JAMM
- Executive Producer Asher Edwards
- Senior Producer Ashley Greyson
- Color Producer Anna Dood
- VFX Supervisor Andy Boyd
- VFX Artist Jake Montgomery
- Audio Post Lime Studios
- Executive Producer Susie Boyajan
- Sound Designer/Audio Mixer Matthew Miller
- Assistant Audio Mixer Ian Connie
- Sound Design String and Tins
- Sound Designer Culum Simpson
- Audio Mixer Matthew Miller
- Music Company Search Party Music
- Music Company South Music & Sound Design
- Head of Production Ann Haugen
- Line Producer Leah Fleischmann-Allina
- Creative Director Ariel Abramovici
- Creative Director Bruno Acanfora
- Art Director Will Holmes
- Copywriter Tyler Archibald
- Group Creative Director Andy Lavery
- Creative Director James Maclean
- Associate Creative Director Meghan O'Neill
- Colorist Adam Scott / (Colorist)
- Producer Laura-Leigh Smith
- Music Producer Meghan Currier
- Composer Chris James
- Talent Serena Williams
- Talent John McEnroe
Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company Stink/USA
- Director Traktor
- Chief Creative Officer Renato Fernandez
- Associate Creative Director Mark Winters
- Associate Creative Director Ryan Buckley
- Head of Design Bruno Regalo
- Executive Producer Guia Iacomin
- Senior Producer Jack Cutler
- Associate Producer Brandon Loftin
- Chief Creative Officer Valerie Carlson
- Art Director Taylor Lumley
- Senior Copywriter Peter Lagosky
- Senior Producer Sydney Woodman
- Ad Agency Critical Mass/Los Angeles
- Junior Art Director Andrew Bae
- Junior Copywriter Yashashree Samant
- Senior Designer Jake Skirving
- Junior Designer Andrea Nazario
- Associate Creative Director Javier Olivares
- Senior Art Director Ryan Mesenchuk
- Senior Art Director Megan King
- Designer Ana Benitez Duarte
- Senior Copywriter Melissa De Sa
- Copywriter Daisy Swain
- Senior Producer Audrie Sham
- Senior Producer Ashleigh Fehmie
- Producer Christine Spitler
- Senior Producer Vicky Patel
- Producer Lexi Scott
- Producer Sylvia Brach
- Producer Ethan Cole
- Executive Producer Mungo Maclagan
- DP Par Ekberg
- Edit Company Arcade Edit
- Executive Producer Alexa Atkin
- Editor Jeff Ferruzzo
- Editor Brad Waskewich
- Assistant Editor Ryan Andrus
- VFX Company JAMM
- Executive Producer Asher Edwards
- Senior Producer Ashley Greyson
- Color Producer Anna Dood
- VFX Supervisor Andy Boyd
- VFX Artist Jake Montgomery
- Audio Post Lime Studios
- Executive Producer Susie Boyajan
- Sound Designer/Audio Mixer Matthew Miller
- Assistant Audio Mixer Ian Connie
- Sound Design String and Tins
- Sound Designer Culum Simpson
- Audio Mixer Matthew Miller
- Music Company Search Party Music
- Music Company South Music & Sound Design
- Head of Production Ann Haugen
- Line Producer Leah Fleischmann-Allina
- Creative Director Ariel Abramovici
- Creative Director Bruno Acanfora
- Art Director Will Holmes
- Copywriter Tyler Archibald
- Group Creative Director Andy Lavery
- Creative Director James Maclean
- Associate Creative Director Meghan O'Neill
- Colorist Adam Scott / (Colorist)
- Producer Laura-Leigh Smith
- Music Producer Meghan Currier
- Composer Chris James
- Talent Serena Williams
- Talent John McEnroe
In the first ad campaign for DIRECTV Stream, a new company comprising all of AT&T’s previously held US video assets, TBWA\Chiat\Day LA has created a fun spot that sees Serena channelling her inner Wonder Woman.
Directed by Traktor, through Stink, the ad champions the brand’s core feature of offering the best of both worlds – live and on-demand entertainment.
Titled Get Your TV Together, the campaign sees happy viewers switching seamlessly between the tennis star in action and a movie of the kick-ass hero.
The two worlds collide in a colourful mall-based showdown that sees Serena vanquish the bolshy ball thrower. Among the shoppers getting in the way is John McEnroe who serves up his usual angry incredulity at the seriousness of the situation.
The campaign’s digital and experiential components, created in partnership with Critical Mass, include digital extensions of the creative, an AR game running across Facebook, Instagram and Snapchat – and a soon to be released comic book.
