Hyundai goes one better
This new campaign for the South Korean car manufacturer shows how a designer breaks the mould to create a car that moves the brand forward.
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Credits
powered by
- Agency Innocean Worldwide/Berlin
- Production Company ANORAK Film
- Director Sebastian Strasser
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Credits
powered by
- Agency Innocean Worldwide/Berlin
- Production Company ANORAK Film
- Director Sebastian Strasser
- Executive Producer Christiane Dressler
- DP Linus Sandgren
- Executive Producer Catherine Baikousis
- Producer Bjorn Kruger-Levy
- Production Designer Marketa Korinkova
- Creative Director Dan Williams
- Producer Clare Melia
- Managing Director Justin Stiebel
- Producer Imogen Pai
- VFX Supervisor Stefan Susemihl
- CG Supervisor David Hempstead
- 2D Animation Supervisor Peter Hodsman
- Chief Creative Officer Gabriel Mattar
- Executive Creative Director Ricardo Wolff
- Associate Creative Director Pedro Lourenco
- Art Director Goncalo Martinho
- Copywriter Andy King
- HP Fabian Barz
- Creative Director Igor Karpalov
- Editor Toni Froschhammer
Credits
powered by
- Agency Innocean Worldwide/Berlin
- Production Company ANORAK Film
- Director Sebastian Strasser
- Executive Producer Christiane Dressler
- DP Linus Sandgren
- Executive Producer Catherine Baikousis
- Producer Bjorn Kruger-Levy
- Production Designer Marketa Korinkova
- Creative Director Dan Williams
- Producer Clare Melia
- Managing Director Justin Stiebel
- Producer Imogen Pai
- VFX Supervisor Stefan Susemihl
- CG Supervisor David Hempstead
- 2D Animation Supervisor Peter Hodsman
- Chief Creative Officer Gabriel Mattar
- Executive Creative Director Ricardo Wolff
- Associate Creative Director Pedro Lourenco
- Art Director Goncalo Martinho
- Copywriter Andy King
- HP Fabian Barz
- Creative Director Igor Karpalov
- Editor Toni Froschhammer
Hyundai's new campaign, from Innocean Berlin, attempts to highlight what exactly goes into the making of 'extraordinary'.
Directed Sebastian Strasser through Anorak Film, with cinematography from Oscar-winning Linus Sandgren, the film, takes a deep dive into the life and mind of a car designer and his quest for better.
Taking inspiration from the words of Chung Ju-yung, Hyundai’s founder, who said “Nothing is impossible if you break the mould”, the spot shows the process of creating some of its recent, cutting-edge models from early sketches, to intricate computer renders, to clay models, all the way to the finished cars.
