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Credits
View on- Agency Burns/Madrid
- Production Company Central Films/Spain
- Director Rodrigo Garcia Saiz
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Credits
View on- Agency Burns/Madrid
- Production Company Central Films/Spain
- Director Rodrigo Garcia Saiz
- Executive Producer Flor Veidez
- Executive Producer Raul Garcia
- Music Chaco Music
- Executive Creative Director Pablo Madrid
- Executive Creative Director Pablo Salinas
- Creative Eva Garcia
- Creative Irene Blanco
- DP German Lammers
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Credits
powered by- Agency Burns/Madrid
- Production Company Central Films/Spain
- Director Rodrigo Garcia Saiz
- Executive Producer Flor Veidez
- Executive Producer Raul Garcia
- Music Chaco Music
- Executive Creative Director Pablo Madrid
- Executive Creative Director Pablo Salinas
- Creative Eva Garcia
- Creative Irene Blanco
- DP German Lammers
It's hardly the sexiest proposition, promoting the impressive warranty on a new car, but Burns' deliciously subtle new spot for Lexus manages to impress nonetheless.
Following a Lexus NX cruising down a quiet road, the only action of the spot, aside from the informative VO, is the convoy of trucks that pass with words like WOW emblazoned on their haulage.
Simply directed by Rodrigo García Sáiz through Central Films Spain, the film impresses with its straightforward messaging; ignoring the flashbang nature of many car ads to deliver its proposition succinctly.
