LinkedIn dresses for success

A new campaign for online professional networking site LinkedIn features a brilliantly elaborate dance routine in a laundromat, and the idea that the site can help you 'Find You In'.

Created by Droga5 New York and shot by directing-duo Alaska through Iconoclast, the film is choreographed to Remi Wolf’s Guerilla and tells an empowering story of how you can become whatever you can imagine using the tools on LinkedIn to help you get there.

The story centres around the experience of a little girl at her parent’s laundromat that quickly transforms into a magical space where the clothes take on a life of their own. She tries on different outfits, each representing a different careers - from an adult-sized suit in one scene to an oversized lab coat in another - and each outfit exploring her potential. The concept was inspired by a real-life laundromat owned and operated by a family with a little boy who helps out on weekends.

Alaska, along with choreographer Sherrie Silver, famous for her work on Childish Gambino's This Is America music video and various Hollywood films, have created a highly crafted cinematic universe that captures the imagination and makes the viewer feel like anything is possible.