Megaforce quiet the noise for Apple
A city-dweller lifts the surrounding hubbub from her day in this stylish spot from TBWA\Media Arts Lab.
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Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Iconoclast
- Director Megaforce
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Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Iconoclast
- Director Megaforce
- Production Services Primo/Brazil
- Editing Final Cut/London
- Editor Joe Guest
- VFX Executive Producer Vic Lovejoy
- Production Assistant Rosie Corbett
- Leads Patrick Krafft
- Grade Luke Morrison
- Post Production Electric Theatre Collective
- Leads Jack Powell
- Music Tkay Maidza
- VFX Producer Oscar Wendt
- VFX Supervisors Iain Murray
- VFX Dean Robinson
Credits
powered by
- Agency TBWA\Media Arts Lab/Los Angeles
- Production Company Iconoclast
- Director Megaforce
- Production Services Primo/Brazil
- Editing Final Cut/London
- Editor Joe Guest
- VFX Executive Producer Vic Lovejoy
- Production Assistant Rosie Corbett
- Leads Patrick Krafft
- Grade Luke Morrison
- Post Production Electric Theatre Collective
- Leads Jack Powell
- Music Tkay Maidza
- VFX Producer Oscar Wendt
- VFX Supervisors Iain Murray
- VFX Dean Robinson
The Megaforce boys have developed a delicious niche in escaping the normal over recent years; be it cavorting in fields for Burberry, tearing up the buildings for Lacoste or kicking a hole in the multiverse for Nike.
For their latest spot, the Iconoclast collective has thrown an entire city in the air to demonstrate the remarkable noise-cancelling abilities of Apple's AirPods Pro, following a contented commuter as she wanders the shushed streets.
Bringing to life a smart idea from TBWA\Media Arts Lab, again interpreting a key selling point with poetic beauty, Quiet The Noise utilises Megaforce's playful style and visual storytelling to create a lovely solution to one of modern living's issues.
