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McDonald's – A Little More Mmm

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Mmmmm. Mmmmm. MMMMmmmmmmm. It's a simple sound that says so much.

Such is the power of the 'mmmm' that Leo Burnett has put it front and centre of its new campaign for Mcdonald's, advertising the company's update to its iconic Big Mac, Quarter Pounder with Cheese, and Double Cheeseburger .

Focusing on a gent who seems to REALLY enjoy the taste of his burger, A little more Mmm succeeds in playing out its gag to the max; Anonymous Content's Tim Godsall giving us a mmmmoving mmmastication mmmusicalisation.

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