Neon Genesis Taco Bell
This bold ad satirizes anime trailers, taking inspiration from kaiju and mecha films.
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Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company Psyop
- Director Luca Vitale
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Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company Psyop
- Director Luca Vitale
- Director Kylie Matulick
- Executive Producer Jared Yeater
- Head of Production Christine Schneider
- Production Company Steelhead (In-House at Deutsch/Los Angeles)
- Executive Producer Chris Kauffman
- Head of Production Jamie Pastor
- Creative Director Live Action Kyle Cassidy
- Production Company Yapiko
- Production Company Tsumugi Akita Anime Lab
- Production Company Formosa Group
- Production Company Sim International
- Colorist Ricky Gausis
- Director Live Action Thibault Debaveye
- DP Tobia Sempi
- Production Designer David Hedge
- Editor Loren Christiansen
- VFX Supervisor Live Action Brandon Sanders
- Editor Live Action Volkert Besseling
- Associate Creative Director Maria Snell
- Associate Creative Director Christian Silva
- Chief Creative Officer Karen Costello
- Creative Director Daniel Chen
- Creative Director Stephanie Kohnen
- Executive Creative Director Danger Bea
- Executive Producer Paul Roy
- Producer Daniel Stenzel
Credits
powered by
- Agency Deutsch/Los Angeles
- Production Company Psyop
- Director Luca Vitale
- Director Kylie Matulick
- Executive Producer Jared Yeater
- Head of Production Christine Schneider
- Production Company Steelhead (In-House at Deutsch/Los Angeles)
- Executive Producer Chris Kauffman
- Head of Production Jamie Pastor
- Creative Director Live Action Kyle Cassidy
- Production Company Yapiko
- Production Company Tsumugi Akita Anime Lab
- Production Company Formosa Group
- Production Company Sim International
- Colorist Ricky Gausis
- Director Live Action Thibault Debaveye
- DP Tobia Sempi
- Production Designer David Hedge
- Editor Loren Christiansen
- VFX Supervisor Live Action Brandon Sanders
- Editor Live Action Volkert Besseling
- Associate Creative Director Maria Snell
- Associate Creative Director Christian Silva
- Chief Creative Officer Karen Costello
- Creative Director Daniel Chen
- Creative Director Stephanie Kohnen
- Executive Creative Director Danger Bea
- Executive Producer Paul Roy
- Producer Daniel Stenzel
With fun character design and a story reminiscent of media like Pacific Rim, Neon Genesis Evangelion, and Voltron, Taco Bell assembles a savior team of pilots.
Sure, the motivation here is a little absurd (kaiju are attacking because they want nacho sauce...I mean, I’ve watched anime with more absurd premises before), but the animation is incredibly tight, the character designs are on point, and the overarching story about a struggle against overwhelming chaos is exactly what you want from an over-the-top anime. Overall, Fry Force takes a direct and stylistic approach to anime, creating something approachable and fun.
The 60-second spot was directed by Luca Vitale and Kylie Matulick and produced by Psyop. Paying homage to the Olympics (when the spot first aired) through setting and storytelling, the spot balances classic Japanese anime tropes and silliness. Duetsch LA worked on this piece as the agency lead.
