New DS 3 Crossback spots go full avant garde
Director Daisy Zhou's new car commercials aren't afraid to get funky.
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Credits
powered by
- Agency Marcel/Paris
- Production Company Boogie Films
- Director Daisy Zhou | (Director/DP)
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Credits
powered by
- Agency Marcel/Paris
- Production Company Boogie Films
- Director Daisy Zhou | (Director/DP)
- Copywriter Olivier Dermaux
- Copywriter Sophian Bouadjera
- Producer Cleo Ferenczi
- Post Production Small Studio
- Sound Design Prodigious Paris
- Art Director Emilie Ramain
- Executive Creative Director Anne de Maupeou
- Producer Jonas Ramus
Credits
powered by
- Agency Marcel/Paris
- Production Company Boogie Films
- Director Daisy Zhou | (Director/DP)
- Copywriter Olivier Dermaux
- Copywriter Sophian Bouadjera
- Producer Cleo Ferenczi
- Post Production Small Studio
- Sound Design Prodigious Paris
- Art Director Emilie Ramain
- Executive Creative Director Anne de Maupeou
- Producer Jonas Ramus
What do you get when you toss a gender-bent Mona Lisa, a space age Adam and Eve and a heaping tablespoon of neon lighting in the oven and bake until golden brown? A slick car commercial, apparently.
Directed by by Daisy Zhou and produced by Boogie Films for Marcel/Paris, the Break Icons DS 3 Crossback campaign isn't afraid to get weird. Cross-cutting footage of the spiffy spiffy car with colourful, hallucinogenic imagery that feels scooped straight from the deleted scenes of a Nicolas Winding Refn movie, the series of spots emphasises a slick, futuristic and defiant vibe. Zhou, who also served as director of photography, lends the spots a fantasy feel with swirling camerawork that perfectly captures the colourful dreamscapes.
DS – Break Icons
DS Automobiles – Shine-City
DS Automobiles – Give Power to the Music
DS Automobiles – E-Tense Silent Revolution
DS Automobiles – Never Follow
DS Automobiles – Open the Way
DS Automobiles – Respect Nothing
