SKYN’s soft touch
Real couples take part in an intimate Valentine's day experiment, in UltraSuperNew’s gentle and authentic campaign for the condom brand.
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Credits
powered by
- Agency UltraSuperNew/Tokyo
- Production Company Boomachine
- Director Marc-Antoine Astier
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Credits
powered by
- Agency UltraSuperNew/Tokyo
- Production Company Boomachine
- Director Marc-Antoine Astier
- Producer Miyuki Maruoka
- DP Christoph Gelep
- Art Director Rebecca Chen
- Copywriter Issei Usui
- Creative Director Yousuke Ozawa
- Producer Daiki Shimizu
- Producer Alex Schmidt
- Web Producer Mana Shigeki
- Web Producer Alex Watanabe
Credits
powered by
- Agency UltraSuperNew/Tokyo
- Production Company Boomachine
- Director Marc-Antoine Astier
- Producer Miyuki Maruoka
- DP Christoph Gelep
- Art Director Rebecca Chen
- Copywriter Issei Usui
- Creative Director Yousuke Ozawa
- Producer Daiki Shimizu
- Producer Alex Schmidt
- Web Producer Mana Shigeki
- Web Producer Alex Watanabe
With less than two weeks until the big day of love, SKYN Japan has released this tender, monochrome campaign, which focuses on intimacy in long-term relationships.
With direction from Marc-Antoine Astier through Boomachine, the initiative, titled Undressing Softness, explores how couples can really see and connect with their partner, at a time when romance, passion and affection are expected.
Four couples were given ten envelopes, each containing instructions for activities to do with their partner on camera, including hugging and looking into each other’s eyes, before finally being asked to undress each other.
The resulting footage is a sensitive and authentic display of emotional intimacy between real couples, in which all four pairs embrace in a hug without instruction from the director.
