ZenBusiness redefines work
If work is broken, how can workers respond? This new campaign from ZenBusiness suggests that seizing the power is a good way to start.
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Credits
powered by
- Agency Joan/New York
- Production Company PRETTYBIRD
- Director Bradley & Pablo
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Credits
powered by
- Agency Joan/New York
- Production Company PRETTYBIRD
- Director Bradley & Pablo
- Production Services Twenty Four Seven/Lisbon
- Editing Cabin Editing Company
- Post Production/VFX Shape + Light
- Color Blacksmith/New York
- Sound Sonic Union
- Executive Producer Candice Dragonas (Ouaknine)
- DP Mauro Chiarello
- Art Director Paulo Routier
- Production Designer Tristan Mur
- Executive Producer Mariana Barbosa
- Executive Producer Adam Becht
- Senior Producer Marianna Terenzio
- Head of Production Liz Lydecker
- Editor Nick Rondeau
- Executive Producer Scott Boyajan
- Producer Michelle Andre
- Creative Director Rob Trent
- Senior Producer Adam Vevang
- Colorist Mikey Pehanich
- Sound Engineer Michael Marinelli
- Studio Director Justine Cortale
- Art Director Giselle Lucero
- Associate Creative Director/Art Director Grace Hwang
- Associate Creative Director/Copywriter Jesse Stanton
- Chief Creative Officer Jaime Robinson
- Copywriter Shirley Wang
- Executive Creative Director Abe Baginsky
- Executive Creative Director Lauren Costa
- Executive Producer Christina Cort
- Group Creative Director Theo Gibson
- HP Cheri Anderson
Credits
powered by
- Agency Joan/New York
- Production Company PRETTYBIRD
- Director Bradley & Pablo
- Production Services Twenty Four Seven/Lisbon
- Editing Cabin Editing Company
- Post Production/VFX Shape + Light
- Color Blacksmith/New York
- Sound Sonic Union
- Executive Producer Candice Dragonas (Ouaknine)
- DP Mauro Chiarello
- Art Director Paulo Routier
- Production Designer Tristan Mur
- Executive Producer Mariana Barbosa
- Executive Producer Adam Becht
- Senior Producer Marianna Terenzio
- Head of Production Liz Lydecker
- Editor Nick Rondeau
- Executive Producer Scott Boyajan
- Producer Michelle Andre
- Creative Director Rob Trent
- Senior Producer Adam Vevang
- Colorist Mikey Pehanich
- Sound Engineer Michael Marinelli
- Studio Director Justine Cortale
- Art Director Giselle Lucero
- Associate Creative Director/Art Director Grace Hwang
- Associate Creative Director/Copywriter Jesse Stanton
- Chief Creative Officer Jaime Robinson
- Copywriter Shirley Wang
- Executive Creative Director Abe Baginsky
- Executive Creative Director Lauren Costa
- Executive Producer Christina Cort
- Group Creative Director Theo Gibson
- HP Cheri Anderson
Last month alone, US tech companies announced more than 50,000 layoffs, with the upheaval also spreading into other sectors.
Factor in growing stress, pandemic-borne complications and rising dissatisfaction with employer policies, and ZenBusiness came to one conclusion; work is broken. If that's the case, then Welcome to the Uprising, the company's new campaign, aims to help people start, run and grow their own businesses from the ground up.
Created by JOAN New York and directed by Bradley & Pablo through PRETTYBIRD, the 60-second spot features an office worker who suddenly has an epiphany. To the soundtrack of Seize the Power, by Yonaka, she makes a copy of her face and then makes a break for it – overturning shelves, breaking computers, gorging on catered sandwiches from the company fridge, crashing through the office wall of the boss and finally storming out the front door.
“We're talking to the people who suspect something may be rotten with the state of corporations,” said Jaime Robinson, Co-Founder & Chief Creative Officer at JOAN. “So, we asked those annoying little questions that stick in your heads for days. The ones that keep you up at night... until you carve a new path forward."
