Sony sails past the edge of the world
This wonderfully animated, beautiful pastiche of genre and adventure shows off the latest games and a new way to enter the digital universe.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Academy
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Academy
- Post Production Untold Studios
- Grade MPC/London
- Audio Post Wave Studios/London
- Designer Rhys Martin
- Motion Designer Hashir Khan
- Executive Producer Medb Riordan
- Producer Dulcie Kellett
- Editor Peter Brandi
- Post Producer Tom Igglesden
- Post Creative Director Diarmid Harrison-Murray
- VFX Supervisor Tom Raynor
- VFX Supervisor Alex Gabucci
- Post Producer Eleanor Joseph
- Colourist Jean-Clement Soret
- Animation Supervisor Tim van Hussen
- Assistant Producer Clio McLeary
- Chief Creative Officer Richard Brim
- Copywriter Simon Pearse
- Creative Emmanuel Saint M'Leux
- Creative Director Paul Knott
- Creative Director Tim Vance
- Executive Creative Director Mike Sutherland
- Executive Creative Director Antony Nelson
- Producer Nikki Cramphorn
- Producer Sasha Mantel
- Producer Nicola Applegate
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Academy
- Post Production Untold Studios
- Grade MPC/London
- Audio Post Wave Studios/London
- Designer Rhys Martin
- Motion Designer Hashir Khan
- Executive Producer Medb Riordan
- Producer Dulcie Kellett
- Editor Peter Brandi
- Post Producer Tom Igglesden
- Post Creative Director Diarmid Harrison-Murray
- VFX Supervisor Tom Raynor
- VFX Supervisor Alex Gabucci
- Post Producer Eleanor Joseph
- Colourist Jean-Clement Soret
- Animation Supervisor Tim van Hussen
- Assistant Producer Clio McLeary
- Chief Creative Officer Richard Brim
- Copywriter Simon Pearse
- Creative Emmanuel Saint M'Leux
- Creative Director Paul Knott
- Creative Director Tim Vance
- Executive Creative Director Mike Sutherland
- Executive Creative Director Antony Nelson
- Producer Nikki Cramphorn
- Producer Sasha Mantel
- Producer Nicola Applegate
While videogames will typically have thrilling, graphic-heavy production in their ad spots, Playstation’s new release, The Edge, is a wonder to watch.
As a young man on a fishing boat observers the aurora at the end of the world, he’s joined on all sides by other vessels; cruisers, destroyers, pirate ships, and star-shaped UFOs. They appear from a typhoon and face the void. With a yell, the young man pushed the throttle forward, and the humble ship leads the charge through the breaking dawn, off the ocean, and into the stars.
The design is so compact, a simple concept from adam&eveDDB pushed to the limit by the production from Academy. Untold Studios aided in post work, and helped define the limits of the edge of the world.
