O2's Bubl pops into existence
A new character is given life in the most recent campaign for the telecommunications brand.
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Credits
powered by
- Agency VCCP/London
- Production Company Independent Films/London
- Director Gary Freedman
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Credits
powered by
- Agency VCCP/London
- Production Company Independent Films/London
- Director Gary Freedman
- Editor The Assembly Rooms
- Post Production MPC/London
- Sound House 750mph
- Creative Producer Yasmin Akhavan
- Producer Ciska Faulkner
- DP Daniel Landin
- Lead Sound Engineer Sam Ashwell
- Secondary Sound Engineer Neil Johnson
- Producer Edmund Thorn
- Executive Creative Director Darren Bailes
- Creative Director David Masterman
- Creative Pip Bishop
- Creative Chris Hodgkiss
Credits
powered by
- Agency VCCP/London
- Production Company Independent Films/London
- Director Gary Freedman
- Editor The Assembly Rooms
- Post Production MPC/London
- Sound House 750mph
- Creative Producer Yasmin Akhavan
- Producer Ciska Faulkner
- DP Daniel Landin
- Lead Sound Engineer Sam Ashwell
- Secondary Sound Engineer Neil Johnson
- Producer Edmund Thorn
- Executive Creative Director Darren Bailes
- Creative Director David Masterman
- Creative Pip Bishop
- Creative Chris Hodgkiss
O2 has launched their latest creative campaign which introduces a new character to the brand, Bubl.
Bubl is an embodiment of O2's return to its roots of being a business that's obsessed with putting its customers first. Created by VCCP London and directed by Independent's Gary Freedman, Bubl takes the form of a loyal and reliable blue robot who helps ensure customers have the best possible service, experiences and interactions with O2.
The 60-second TV spot tells the stories of people who rely on the network in big and small ways, and begins with a scene in a park showing two young adults trying to meet for the first time. The film follows the story of other protagonists and their need for connectivity – from needing directions when they’re lost, to calling a cab when they missed the last train. The story also touches on the importance of the network for small businesses.
