Share

Steve Madden – SMtv's House of Steve

Credits
powered by Source

Unlock full credits and more with a Source + shots membership.

Credits
powered by Source
Show full credits
Hide full credits
Credits powered by Source

A second collaboration with Golden Projects director Steve Brahms, designer footwear brand Steve Madden unveils this nostalgia-packed campaign showcasing its Spring 2025 collection.  

Titled SMtv’s House of Steve, the high-energy spot was inspired by iconic pop culture moments of the ‘90s and is celebration of bold trends, self-expression, and the unmistakable energy of New York City. 

Set to the beat of Salt N’ Pepa’s Shoop, it features special cameos by real New York artisans including burlesque performers, showgirls, musicians, drag queens, break dancers and Steve Madden himself.  

Share