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Alpen – A Grown-Up Mascot

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Kids cereals have all of the mascots - Tony the Tiger, the Lucky Charms Leprechaun, Baron Von Redberry & Sir Grapefellow... - but what about us oldies?

Showing us exactly what happens to mascots once they age out of the job, whilst giving a traditional cereal an icon of its own, Mother's latest work for Alpen provides the best of both worlds.

Showcasing Mindseye director Eros V's eye for a gag, A Grown-Up Mascot's cheery presentation and lovely comedic twist makes it a tasty breakfast treat.

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