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Samsung – TV Is Making History Again

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On July 20, 1969, people around the world turned on their TVs to witness a giant leap for mankind, as Neil Amstrong first set foot on the moon (and fluffed his lines in the process).

50 years later, Samsung is taking inspiration from that historic moment of human achievement in a new global campaign, TV Is Making History Again.

Directed by James Marsh through Pulse Films, the 60-second spot captures the awed expressions of viewers gathered round black and white TVs, their faces lit, almost evangelically, by the glare of the screen. The action then cuts to a modern-day setting, where the same characters are watching the momentous occasion unfold in crystal-clear resolution and full colour, on the new Samsung QLED 8K TV.  

As part of the campaign, created by adam&eveDDB New York, Samsung has partnered with Statement Films and CNN on the Apollo 11 documentary, which screened at Sundance earlier this year. Created from never-before-seen 65mm and 70mm archival footage from NASA and the National Archives and more than 11,000 hours of uncatalogued audio recordings, remastered into an 8K film, it's set to make its television broadcast debut on June 23.

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