The gloves are off for a Morrisons Christmas

Supermarket chain Morrisons has released its festive offering for 2024 and it sees the return of last year's oven mitts as they once again cover a classic tune. 

While 2023's spot featured 80s power ballad Nothing's Gonna Stop Us Now, this year it's the turn of Give a Little Love from the musical Bugsy Malone, which was recorded by a choir of 26 Morrisons colleagues at Abbey Road Studios.

The 60-second spot was created by Leo Burnett London with VFX by Black Kite Studios, and was directed by Partizan's Michael Gracey, the director behind 2017’s smash hit film The Greatest Showman. The gloves, now fully animated with distinct voices, sing their support for the nation’s family chefs, encouraging them as they prepare an array of indulgent Christmas dishes. From British turkeys and beautifully presented whole salmon, to party food from Morrisons' The Best range, the ad places Morrisons food front and centre.

“The oven glove puppets have become an icon of Morrison’s Christmas, embodying the heart and soul of every festive kitchen," said Mark Elwood, Chief Creative Officer at Leo Burnett UK. "This year, we wanted to take them to the next level by giving them their own voices, turning them into inspiring and supportive companions for hosts all over the nation. Highlighting the journey every Christmas chef goes through; we knew this theatrical take and The Greatest Showman director Michael Gracey, would truly bring this to life.”

Morrisons is also launching a series of social content videos featuring the oven gloves, including unboxing videos and series of films with the gloves suggesting dishes for different festive occasions and tips to help hosts get stage-ready alongside Morrisons colleagues demonstrating their expertise. There will also be a bloopers, capturing fun outtakes for extra festive cheer.