The world can work better using Indeed

Everyone knows it can be both awkward and frustrating navigating the complexities of the job search, like understanding salary, required qualifications. 

Indeed’s new creative campaign, The World Can Work Better, playfully highlights the frustrations of both job seekers and employers, illustrating that a better solution exists with Indeed. No more six-degrees of separation connections or forced online thought leadership content. 

The spots expose the absurdities of the broken hiring process through humorous and relatable moments, demonstrating how Indeed provides a more effective solution. This campaign aims to raise awareness at a key time of year, January and February, when many job seekers begin searching for new opportunities.

Indeed connects employers and job seekers to better work opportunities by prioritising real qualifications, such as skills and experience, to match candidates with the right roles.

The new campaign, The World Can Work Better, launches in the US, followed by the UK and France, with a total of seven unique, localized spots. The US campaign kicked off during the NFL’s last regular season game last night, and will now expanding to national events such as the College Football Playoffs, NCAA Women’s Basketball, and digital platforms including Hulu, MAX, and Prime Video.

“Why are people still matched to roles based on degrees rather than experience? Why is a person’s network more important than their skills? With this campaign, we’re addressing the elephant in the room for jobseekers and employers,” said Clíona Hayes, Senior Global Brand and Advertising Director at Indeed. “And at the same time we’re expressing our confidence that Indeed can provide a more transparent, inclusive, and efficient hiring process.”

"This campaign is an invitation to look at the ways we hire and realise just how silly it's become. Together, 72andSunny and Indeed decided that as the leader in the category, we should point out these absurd truths and provide a saner path forward: valuing your skills not your humblebrag social posts, unrelated degrees, or made-up job titles. Indeed’s leadership and vision made it possible to create work that truly delivers on their promise that ‘The world can work better.’" adds Michael Flannery, Creative Director, 72andSunny Los Angeles.