U Shops new spot is poultry in motion
In asking the age of question of what came first, TBWA\Paris' chicken-and-egg-fuelled epic goes back the beginning.
Credits
powered by- Agency TBWA/Paris
- Production Company ELSE (In-House at TBWA/Paris)
- Director Hungry Beards
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Credits
powered by- Agency TBWA/Paris
- Production Company ELSE (In-House at TBWA/Paris)
- Director Hungry Beards
- Post Production Digital District/Paris
- Post Production ELSE (In-House at TBWA/Paris)
- 3D Digital District/Paris
- Sound ELSE (In-House at TBWA/Paris)
- DP Jean-Paul Agostini
- Production Director Tristan Voisin
- Post Producer Dorothee Semezi
- Post Producer Melanie Bernard
- Head of Music Olivier Lefebvre
- Sound Designer Fanny Mithois
- Sound Designer Yann Levasseur
- Music Composition Ludovic Bource
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
Credits
powered by- Agency TBWA/Paris
- Production Company ELSE (In-House at TBWA/Paris)
- Director Hungry Beards
- Post Production Digital District/Paris
- Post Production ELSE (In-House at TBWA/Paris)
- 3D Digital District/Paris
- Sound ELSE (In-House at TBWA/Paris)
- DP Jean-Paul Agostini
- Production Director Tristan Voisin
- Post Producer Dorothee Semezi
- Post Producer Melanie Bernard
- Head of Music Olivier Lefebvre
- Sound Designer Fanny Mithois
- Sound Designer Yann Levasseur
- Music Composition Ludovic Bource
- Art Director Sebastien Guinet
- Copywriter Josselin Pacreau
- Executive Creative Director Benjamin Marchal
- Executive Creative Director Faustin Claverie
It's kinda impossible to discuss either chickens or eggs without invoking the age-old question of what came first.
Realising this, TBWA\Paris' spot for French retailer U Shops, simply announcing the company's commitment to free-range, goes to epic lengths to discover the origins of the bird.
Chock-full of humorous touches (including comedic 're-entries') and brilliantly designed eras, Hungry Beards' The Chicken (La Poule) is a clucking good ride.