​UNICEF's gift of kindness

With direction from Pete Riski through Directors Guild, Sek & Grey's powerful spot for the children's charity shines a light on the enduring impact of showing that we care. 

The film tells the story of a young boy, who beams with excitement upon opening his Christmas present: a teddy bear. When the family are forced to flee their home in a sudden panic as bombs begin to fall, the beloved new bear is left behind. 

After an arduous journey, the family finally reach a place of safety. In a heartfelt and tender moment, a UNICEF representative approaches the boy to give him a new bear, and he smiles for the first time since Christmas. 

Fast forwarding to the future, we see the main character, who is now grown-up and working as a doctor,  presenting the same bear to a young girl in need, showing how today’s small acts of kindness will inspire tomorrows.