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Frito-Lay – Breaking Good

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We all know the classic ad maxim: nothing demonstrates the wholesome, all-ages fun of the Super Bowl better than the charming tale of crystal meth cookers...

Taking their iconic Breaking Bad characters and effortlessly pivoting their purpose to the delicate art of snack bakery, Bryan Cranston and Aaron Paul slay in this pitch-perfect spoof of the show for PopCorners Super Bowl spot, Breaking Good.

Developed by in-house agency D3, the spot's authenticity is maintained by bringing in Interrogate's Vince Gilligan, the creator of the TV phenomenon, to direct; giving the film not only the seal of approval but also invoking the distinct look and feel of the original.

With the show itself always expertly walking the fine line between drama and comedy, the refined chops of Cranston and Paul (alongside the delightful return of Raymond Cruz as Tuco) means the flip to chuckles is an assured delight.

Altogether now: Say. Their. Name!

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