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Robinson Department Store – The Air Drummer

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When viewing comedy spots from Thailand, particularly those of director Nawapol Thamrongrattanarit or agency Wolf BKK, it's always best to expect the unexpected, but it's rare to have to advise the characters in the spots themselves to do the same...

In this funny commercial for Thai department store Robinson, the Happy Ending Film director shows us an extremely proficient Air Drummer, whose mastery of the sticks is sadly missing one vital element. Sadnesed by the situation, her mother goes off to buy an apt gift, only for it to be not entirely what was anticipated.

Filled with the extended musings and exaggerated reactions we've come to love from Thai advertising of this type, this chucklesome execution hits all the right comedic beats.

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