Canon highlights snapshots of Rugby World Cup moments

Canon – History in the Taking - England

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Agency VCCP/London
Production Company VCCP Kin (In-House at VCCP/London)
Director Ben Jones

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Credits

powered by

Agency VCCP/London
Production Company VCCP Kin (In-House at VCCP/London)
Director Ben Jones
Post Production Absolute
Audio Post Bark Soho
Producer Frank Hanrahan
DP David Foulkes
Sound Engineer Andy Humphreys

Executive Creative Director Darren Bailes
Creative Director David Masterman
Creative Pete Bastiman
Creative David Aylesbury

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To celebrate their sponsorship of Rugby World Cup 2019, this new campaign, from VCCP London, brings to life the huge role photographers and their images have played in immortalising some of the Rugby World Cup’s most iconic moments.

Told through a series of films, each features a celebrated player reflecting on a Rugby World Cup 2019 moment, with the Canon photographer who captured it. Famous moments featured include ex-England captain Martin Johnson lifting the 2003 trophy [above], French player Philippe Bernat-Salles’ famous ‘bird’ celebration after his winning try against New Zealand in 1999 [below], and a combination of majestic photographs captured during the career of Italy’s current captain Sergio Parisse.

The two-minute films form part of Canon Europe’s fully-integrated Rugby World Cup 2019 sponsorship campaign, which spans across social, digital, print, online and in- store across Europe. “Many of the most iconic sporting images have been captured with a Canon," David Masterman, Creative Director at VCCP, said. "We thought it was time to bring together the athletes who make history and the photographers who take history.”