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Apex Tool Group – Saber

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Anyone who says they haven't swung a sword-shaped stick around whilst making a 'schvrmmmmmmm' noise is either a) a liar, b) a dullard or c) one of those weirdos who's never seen Star Wars.

Taking this truism and using it to demonstrate a couple of Crescent Lufkin tape measure's key features is Dean Friske's nicely observed Saber through Helium and agency Five by Five, Sydney.

Key to the charm is the central performer - aptly named Luke in real life - whose combat-ready moves owe more to the Star Wars Kid than Darth Maul.

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