Do androids dream of electric birds?
The new BMW 7 spot takes a Bladerunner-esque flight of fancy with mechanical avian symbols of a sustainable auto industry.
)
Credits
powered by
- Agency Serviceplan Group/Dubai
- Production Company Boomtown Productions
- Director William Armstrong
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Serviceplan Group/Dubai
- Production Company Boomtown Productions
- Director William Armstrong
- VFX Eighty4
- Qatar Line Production Resolution Films
- Manager Partner Natalie Shardan
- Manager Partner Azhar Siddiqui
- Worldwide Executive Creative Director Jason Romeyko
- Chief Creative Office Akhilesh Bagri
- Creative Director Andre Couto
- Creative Director Saleh Elghatit
- Creative Director Natalie Shardan
- Art Director Kenneth Barnes
- Art Director Kunal Gagwani
- Producer Pratixa Shah
- DP Deon Can Zyl
- Post Producer Mannu Singh
- Editor Neda Ahmed
- VFX Executive Producer Olaia Casal
- VFX Supervisor Nicolas Martinez / (2D Animator)
- Music Anders Singh Vesterdahl
- Sound Design Niko Henttonen
- Art Director Preet Kalra
Credits
powered by
- Agency Serviceplan Group/Dubai
- Production Company Boomtown Productions
- Director William Armstrong
- VFX Eighty4
- Qatar Line Production Resolution Films
- Manager Partner Natalie Shardan
- Manager Partner Azhar Siddiqui
- Worldwide Executive Creative Director Jason Romeyko
- Chief Creative Office Akhilesh Bagri
- Creative Director Andre Couto
- Creative Director Saleh Elghatit
- Creative Director Natalie Shardan
- Art Director Kenneth Barnes
- Art Director Kunal Gagwani
- Producer Pratixa Shah
- DP Deon Can Zyl
- Post Producer Mannu Singh
- Editor Neda Ahmed
- VFX Executive Producer Olaia Casal
- VFX Supervisor Nicolas Martinez / (2D Animator)
- Music Anders Singh Vesterdahl
- Sound Design Niko Henttonen
- Art Director Preet Kalra
If we are to have a future at all, eco-awareness must be the driving force in locomotion.
This beautifully crafted ad created by Serviceplan Middle East, and directed by William Armstrong through Boomtown Productions, follows a flock of metal birds fashioned from the sustainably sourced aluminium that the new BMW 7 Sedan is made from.
With the Vangelis-style soundtrack, epic city scapes and ‘replicant’ robot birds, the campaign film, Forwardism Comes Home, is a hopeful vision of the future.
In 2022, the BMW Group partnered with Emirates Global Aluminium, the UAE’s largest industrial company outside the oil and gas sector, to be the first customer for its new CelestiAL aluminum. The first of its kind, this aluminum is locally produced using solar power.
