Downward-facing hot dog

Vistaprint – Yoga Studio

Credits

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Agency Callen/Austin
Production Company MJZ/USA
Director Craig Gillespie

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Credits

powered by

Agency Callen/Austin
Production Company MJZ/USA
Director Craig Gillespie
Chief Creative Officer Craig Allen
Creative Director Matt Nall
Creative Director Kyle Davis
Executive Producer Emma Wilcockson
Edit Company Mackcut

Editor Gavin Cutler
Executive Producer Gina Pagano
Assistant Editor Megan Heard
Sound Design Company Henry Boy
Executive Producer Kate Gibson
Music Company Walker
Executive Producer Abbey Hendrix
Music Supervisor Julianne Wilson

Audio Mixer Christopher Keyes
VFX Company Kevin VFX
Executive Creative Director Tim Davies
Executive Producer Sue Troyan
Head of CG/CG Lead Mike Dalzell
VFX Producer Andrew Cowderoy
Executive Producer Matthew Mattingly
Producer Martha Davis

Sound Designer Marc Healy
Sound Designer Bill Chesley
Senior VFX Producer Jami Schakel

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Having a giant asteroid smashing into your zen studio isn’t ideal, but the canny yoga teacher in these ads keeps her chakras cool and turns a great ball of fire into an opportunity.

Yoga Studio, Never Better and Just Kidding are part of a quintet of spots – created by Austin agency CALLEN and directed by Craig Gillespie (I, Tonya, Lars & The Real Girl) through MJZ – that depict entrepreneurs turning life’s lemons into lemonade.

In the other two spots, a burger bar owner transforms a case of pesky piscatorial intrusions into a Sushi Bar situation and a Haunted Hotel manager stops business going dead by making a feature out of her undead residents.

Ending with the tagline ‘Your partner in an ever-changing world’ the message is that Vistaprint’s help with swift rebranding will see you adapting to survive all manner of craziness.