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Klarna – Bike

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Online shopping + lockdown fever x comfort through retail therapy = lots of things we probably don't need.

If the formula above applies to you, then fear not, payment service Klarna's new KlarnaSense campaign has a handy three-step checklist to help you decide if your deal is a dud.

Developed with renowned retail psychologist, Kate Nightingale, to ensure that it engages the part of a shopper’s brain that controls whether they make a considered decision, rather than an impulsive one, the rule's trifecta of questions are: Do I love it? Will I use it? Is it worth it?

Humorously bringing the theory into practice is Greg Barth's pastel-coloured pair of spots dealing with the purchase of a Bike and BBQ.

Klarna – BBQ

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