Klarna suit ya
In the new campaign for the payment service, we're introduced to KlarnaSense; a 'rule of three' for purchasing based on genuine retail psychology.
Credits
powered by- Agency Forever Beta/London
- Production Company Friends Electric
- Director Greg Barth
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Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Forever Beta/London
- Production Company Friends Electric
- Director Greg Barth
Credits
powered by- Agency Forever Beta/London
- Production Company Friends Electric
- Director Greg Barth
Online shopping + lockdown fever x comfort through retail therapy = lots of things we probably don't need.
If the formula above applies to you, then fear not, payment service Klarna's new KlarnaSense campaign has a handy three-step checklist to help you decide if your deal is a dud.
Developed with renowned retail psychologist, Kate Nightingale, to ensure that it engages the part of a shopper’s brain that controls whether they make a considered decision, rather than an impulsive one, the rule's trifecta of questions are: Do I love it? Will I use it? Is it worth it?
Humorously bringing the theory into practice is Greg Barth's pastel-coloured pair of spots dealing with the purchase of a Bike and BBQ.
Credits
powered by- Agency Forever Beta/London
- Production Company Friends Electric
- Director Greg Barth
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by- Agency Forever Beta/London
- Production Company Friends Electric
- Director Greg Barth
Credits
powered by- Agency Forever Beta/London
- Production Company Friends Electric
- Director Greg Barth