New campaign hits all the right notes for BAND

Band – What Matters Most

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Agency Production Company In-House
Production Company Gold Front
Director Gold Front

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Credits

powered by

Agency Production Company In-House
Production Company Gold Front
Director Gold Front
Creative Director Josh Lowman
Creative Director Rafael Fernandez
Associate Creative Director Weldon Pless
Producer Annie Leung
DP Douglas Porter

Colorist Sean Wells
Sound Design/Audio Post Antfood/USA
Line Producer Alun Lee
Production Designer Amanda Beane
Editor Brian Zalewski

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San-Francisco-based Gold Front has recently launched the first-ever brand campaign for BAND, the team management app.

Led by two 90-second web films, the campaign unveils their new tagline, 'Teams Wanted', and acts as a call-to-arms for any team that wants to take their game to a higher place. Along the way, the campaign introduces Band as the ultimate way for teams to plan, strategise and share almost anything team-related.

The Reason I Coach [below] is an ode to hardworking, selfless coaches everywhere, while What Matters Most [above] chronicles one high school basketball team’s spirited journey toward a big game. Together, they examine what it means to truly unite as a team and how the BAND app can help.