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Dagoma – Imagination!

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This two-minute animated film out of Jungler Studio features the various roles a child takes on when they play; from pirate to robot to unicorn.  

Backed up by a really beautiful soundtrack that is both melodic and full of soft, slow moments, this sketchy, fantastically delightful, fast-paced ad shows all the things a child wants to be. The animation is fun, exciting, and adventurous, and imitates the wide-eyed enthusiasm a child has when you ask them what they want to be when they grow up. But, when the young explorer opens up a Christmas gift from her father her expectations are unceremoniously dashed. 

Dagoma last year had a Toy Rescue initiative, where they used their 3D printers to fix old toys. This year, they’re looking to let kids make their own toys, limited only by their Imagination. TBWA/Paris was charged with the new campaign and the film was directed by Vincent Gibaud.

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