Royal British Legion highlights sacrifice and support

The Royal British Legion, in partnership with agency Leagas Delaney and VCCP Media, has launched a new campaign called They Still Go, which marks a shift in focus to its work outside the November Remembrance period.

Spanning brand assets, TV, VOD, digital and social, the campaign includes 60 second video narrated by actor Mark Strong, while long and short-form social videos include emotional interviews with ex-service personnel, their partners and their parents, exploring in-depth how their military service has affected their lives and how The Royal British Legion has supported them.

“Serving in the Armed Forces is a life-defining, extraordinary sacrifice that a large number of selfless, inspiring men and women have made over the years," said Tim Delaney, Chairman of Leagas Delaney. "The support The Royal British Legion can provide them with covers a surprisingly broad range of services, from physical and mental wellbeing support, to help with finances, employment and even connecting people with their local communities. This campaign highlights that contribution, and will hopefully raise awareness that support for them should exist beyond a single day in November.”