Samsung moves to the beat

These days it pays to keep your phone at hand because you never know what situation you might encounter that will warrant documenting.

That’s why, for the launch of the new Galaxy S21 series with its advanced photography and video capturing features, Leo Burnett in Israel created the story of a ladybird that surprises an unsuspecting dad. The weaving bug takes off from the screen of a Samsung phone, inadvertently pressing play on Nikolai Rimsky-Korsakov's Flight of the Bumblebee. He then makes for the man's shirt and, once inside, makes him move in the kind of ways you wouldn’t want to miss capturing.

The spot was directed by Shushu E Spanier through Green Productions Tel Aviv.