Samsung moves to the beat
When an off course insect makes a bee-line for Dad's shirt it's time for the onlookers to grab their phones.
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These days it pays to keep your phone at hand because you never know what situation you might encounter that will warrant documenting.
That’s why, for the launch of the new Galaxy S21 series with its advanced photography and video capturing features, Leo Burnett in Israel created the story of a ladybird that surprises an unsuspecting dad. The weaving bug takes off from the screen of a Samsung phone, inadvertently pressing play on Nikolai Rimsky-Korsakov's Flight of the Bumblebee. He then makes for the man's shirt and, once inside, makes him move in the kind of ways you wouldn’t want to miss capturing.